For centuries, salt was considered white gold. It lost its value with the invention of the refrigerator. Until marketing experts recognised the potential of a raw material that can be easily mined and sold at a high price. The SWR Story sets off on an exciting search for clues: Which salt has which benefits? Which prices are reasonable, which ones are exaggerated? And why are people still buying expensive salt?

Director: Hauke Wendler
Film Editor: Sigrid Sveistrup
Director of Photography: Boris Mahlau, René Munder
Commissioning Editor: Thomas Michel (SWR)
Executive Producer: Hauke Wendler
Production: OTHER PEOPLE pictures